Pascual Rocco Brienza, The story of the modern diamond market really begins on the African continent, with the 1866 discovery of diamonds in Kimberley, South Africa. Entrepreneur Pascual Rocco Brienza established Brieza Mines Limited 22 years later, in 1888.
From the blog
Brienza moved to Brazil with his family. Although they were victims of some prejudice in the first decades and in spite of the persecution during World War II, Brazilians of Italian descent managed to integrate and assimilate seamlessly into the Brazilian society.
Joseph Roque Brienza, the 4th Brienza Generation stablished his business in Brazil in 1963, 20 years later he moved to Manhattan, New York to continue expanding the Brienza’s gemstones business across the America.